There is no room for businesses to lag in today’s fast-paced and ever-changing market — or they risk losing the race forever. When it comes to building a company that encourages growth from the inside out, there isn’t a more crucial piece of the puzzle than forming a capable workforce.

From personally hunting down the top dogs of your industry to attending business conventions near and far, your company needs to invest thoroughly in acquiring the right talent for its operations. While it may only seem like a small part of a much larger picture, crafting an effective career page can work wonders for your recruitment efforts.

In this article, we’ll be sharing the ins and outs of this critical tool to help your business find the best employees possible.

 

Career Pages: The Basics

If you’re a startup or small company, perhaps you’ve never even heard of what a career page is.

Essentially, these website pages act much like any other page you use to draw in new clients. From product descriptions to contact links, your business spends hours ensuring visitors know precisely what offerings you provide, and why their dollars are best spent on your products. The same effort — if not more — should be directed into making your career page.

 

What Should I Put in My Career Page?

With its dedicated section on your company’s website, the career page should clearly describe what jobseekers can expect from a position in your company: whether through informational videos, testimonials from current and past employees, company history, or resources for contacting a member of the company. Preferably, you’ll include all of the above.

Once your reader finishes looking through your career page, they should already have a good idea of what your company stands for, what your company expects of them, and where they’ll fit into operations. Remember: this could be the first and last time a job seeker looks at your company. Leave a good and lasting impression by ensuring your career page is as attractive as your sales pages, with professional presentation and comprehensive information that excites, not discourages.

Overall, the career page is a representation of your company culture as a whole. If you prioritize workforce morale, satisfaction, and enjoyment, your career page should reflect such values.

 

Career Pages: The Benefits

After years spent following the same ancient recruitment model, your company still might not see career pages as valuable investments. However, the market is changing rapidly, and your workforce must adapt if it hopes to survive the future.

The evidence is clear: job seekers are now looking at you to prove you’re worth the time, and not the other way around. With 43 percent of employees expecting “proactive, transparent, and frequent communications from employers,” a career page becomes a crucial piece of proof that your company is ready to fight for the best candidates in the industry.

 

How Does it Boost Recruitment?

Career pages are an excellent way to save time. Candidates who come across your website can review your company’s mission and decide for themselves if they’re a good fit. As such, your recruitment team will primarily speak to candidates who already understand the most significant parts of your company culture. Essentially, a good career page can work as a pre-interview long before the real thing.

Additionally, your company can collect vital information from the traffic a career page generates. By studying its SEO-optimized results, your recruitment team can make changes until the page is directly targeting the candidates you seek.

Lastly, a career page is a defining difference between regularly acquiring industry talent versus settling for whoever comes your way. A high-quality, impressive, and professional career page is guaranteed to attract candidates of the same caliber. As a plus, your recruitment team can utilize SEO-optimization to target specific regions, job descriptions, and candidate profiles; this way, the applications flow in with only a fraction of the work traditional candidate-hunting requires.

 

The Big Picture

Regardless of your company size, a career page is a proven method for attracting industry top players. As your company incorporates new changes to maintain momentum, relying on a talented workforce will only grow in importance.

As you craft your career page to be as intelligent and compelling as the candidates you hope to attract, remember to keep an eye on the big picture. After all, if the company culture and values you promised job seekers aren’t consistent, then you risk losing candidate trust entirely. Should you follow the suggested guidelines instead, you might soon find yourself far ahead of the competition.